Electroneum was in a tough spot...
...they raised 40 Million when BTC was 13k in 2017, then seen it become worth 60 million at the 2018 ATH, then....it was a fraction of 40-60 million for years.
The hunkered down...built out the the userbase to 4 million, and added use cases organically on the cheap.
Now with BTC at 30k...the warchest is replenished!!
NOW comes the MARKETING