Those institutional companies that invested early or during these pump will not let their money slip easily, they will sure have plans to attract more institutional companies to get in Bitcoin for them to truly earn. It just started that known top companies have invested in Bitcoin so it may not reach the desired amount easily but it may not break the price too soon without them experiencing a more than profit they wanted. If ever they will goes off they surely gained a lot and I think the today's price isn't enough yet for them to do so, they sure have bigger amount goal.