Do not jump first on upcoming projects. Look for those that have
-some history
-partnerships
-a real product with real utility and preferably one that is already in use
-always check the team
-check whether they acquired smart money (e.g. VC etc)


I do not want to shill something. But look, for example, at OriginTrail. They are among the few coins with low marketcap that have a working product since a couple of years and an amazing range with high profile organizations. The team is very transparent online. This is just an example.