Unique concept but its not new, sometimes people do this with their friends and families. Future betting is definitely a concept in gambling that haven’t been seen that much in gambling platforms, finally this platform made it formal and more organised compare to what we traditionally do.
The concept may not be new. Prediction is always the game in betting. You try to bet on whichever you think will come out. But what is new with Futuur is that it offers questions which are nowhere to be found on other prediction and betting platforms.
To give you an example, can you bet on the question whether or not humans will find evidence of life outside earth in other platforms? I don't think so. That's unique to Futuur.
with wide variations in questions, no wonder it will attract not only gamblers but those enthusiasts in those field of science, business & finance, politics or entertainment. so one way or another, their audience is not only for gamblers but those individuals who are following these kind of events. but do they have massive campaign also in social media? because that may help also in reaching out those millennials, which are active in the digital world.
For marketing then it would really be varying or depending on them If they would target a larger audience or exposure then theres no doubt that they would really be doing that.
For now we have seen on how they do make out some exposure into their current campaign.Its just right that they would focused out first into the most common
crypto place on the net which is on this forum.I agree on the word that this doesn't only target out pure gamblers but also into those who do have knowledge
about those certain field which you had stated ex. science, business etc.