It's pretty obvious don't you think? If bitcoin does fall $15k or even more then that would be an opportunity not only in institutions but also for the individual to load up and reaching $100k USD is now kinda feasible right now due to the fact that the growth is rapidly increasing. It is likely a cycle, if Bitcoin dumps everyone will buy, and if Bitcoin pumps they will sell. That's just a typical scenario, you don't even need to think anything more than that, just buy at low and sell at high.