The thread is full of comments from users whose accounts were created probably just to talk only about this project.
I don't know if someone has purchased bumping service or creates these accounts by himself, but it looks quite suspicious:
https://bitcointalk.org/index.php?topic=5305207.0It indeed looks suspicious and upon checking their announcement thread and website I found the evidence of making commenting on Ann thread one of the requirements for their airdrop which is against the forum rules.
I reported the thread to moderators and hopefully it gets deleted soon.