People are not avoiding bitcoin. The thing is that they have no proper knowledge about cryptocurrencies and its working. Here are some reasons:

• Due to the Bitcoin Volatility history, people consider it as a very risky investment.
  People don't know how cryptocurrencies work.
  Government Compliance also one the major issue. In Many countries, cryptocurrencies are still banned.
  Negative stories are play a vital role in bitcoin investment. Ico scam and hack also affects the perspective of people.

Although, crypto education can settle out these misconceptions.