It's very difficult for them to make their tokens valuable later, the increase in the price of Bitcoin will trigger irregular new altcoin prices that will grow later.
Lyr is coin, sir.
It has it own blockchain.
Can you explain further how this affects value of tokens? Does that means LYRA is independent of the market and thus not affected by the direction of other coins?
No coin is independent of the market except for stablecoins. Their own blockchain doesn't have a big impact on price because their platform is not groundbreaking.
Milestone 1: a decentralized blockchain
Milestone 2: a decentralized exchange (now implemented by swap),
Milestone 3: a decentralized shop hosting like Shopify (will soon start).
It will be finished within 2021
Lyra = Nano + Eth + Uniswap + Shopify.