DECENT is like Ethereum, GAS is needed for transactions, which will add value in the future. More developers are needed to build on DCORE. I think that in the end they will load the bus of companies interested in developing their business on this blockchain. They are developing a turnkey.
The main model of the company is the distribution of content on the blockchain, but different vertical models can be developed that promote the project much more (like 3ipk, ALAX ...)