if a company cant make a product, and deliver it in that time. they should not be requesting pre-orders, but a kickstarter fund with an incentive that those that invest will get x amount of product dependant on their investment level.
that's fine, I guess we agree then - just make the mental exercise to replace "pre-order" by the above proposal when you notice a company launching a
final pre-order you plan to take part in, and choose wisely - I feel a bit sad to see Trezor compared to BFL here
