That's right, if a new project that still depends on the Ethereum platform intends to beat Ethereum, then it's like suicide, because when the platform they are using dies slowly, their tokens will also experience the same thing, super ridiculous indeed 
If some projects are using that strategy to lure investors then they are just literally dumb. And people should stop promoting these kind of projects by participating the bounty campaigns and share anything related to that campaigns, but these braindead bounty hunters don't really care about this and just thinking about the rewards in the first place.