In various example embodiments, a system and method for managing transaction in a digital marketplace are provided. In example embodiments, a transaction request involving a digital good is received. A determination as to whether the transaction involves a purchase of the digital good is performed. Based on the transaction involving the purchase of the digital good, a further determination as to whether an overlap in inventory or a related item involving the digital good exists is performed. Based on the overlap in inventory existing, a sub-collection of the inventory is created with which to complete the transaction request. Based on existence of the related item, a combination package including the digital good and the related item is created and offered in response to the transaction request.

We receive your order and we see if we have any in stock. If we do, we sell it to you. Also, if we have any combo deals involving the item you want, we might try to  sell you the combo deal instead.