The price doesn't matter a lot but the usefulness of platform and combined with the utility usage of coin will create a good usability that can be used by the users.
people didn't need the price but they need the usability that can bring the coin to the moon. The price will never come if the coin was useless.
that's a simple thought about that.
Usefulness is something that can be created, but yeah, nothing makes a coin grow more than utility and you can't force people to use it (or you can but you won't be able to sustain it).
So you really need to get it spot on with filling a particular need, and then getting the right mix of community support of actual users.