I'm not sure if it's too early but I was curious if you are planning to add casino, table games or probably add more cryptocurrencies to be use on your website? sometimes I wanted to play casino games and I use other gambling website to do this.
They could have either a third party casino and a provably fair one but I don't think they will prioritize it first. Maybe they could add more feature on their website such as money back promotion or odds boost for certain games probably a VIP program is good too.