Honestly who would care about their digital money since they are the same thing as their currencies?
I think that you are misled. They will be launching their own USDT, not Bitcoin. And they have quite a good chance for success. People would trust easier a government than a problematic company. And the central banks can easily charge some fees that used to go into VISA/Mastercard pockets. And obviously they'll also gain the control they are longing for.