If a player causes image damage to the website (Any direct / indirect accusation through any possible communication channel (e.g. forum, Email, telephone or other communication channels). This could include spreading false information, false accusations and intentionally / repeatedly putting Adkinsbet in a negative daylight.
This rule is what we call, "get out of jail free".
Imagine you let a casino conduct their own investigation with no transparency, carry on over multiple months, and allow them to use a catch-22 rule which basically turns them into the final arbiter of any situation. If such behavior is allowed, here is an example of how such a centralized authority could exploit such a process:
Target low-volume markets where a significant sum is placed on one result whose odds decrease.
Void the bet in the case of a win, which is presumably more likely due to the larger number of bettors predicting the result.
In the case of anyone complaining, go after them with every single ToS violation you can think of.
Continue delaying them and hope that they either give up or decide to bet the rest and lose.
If anything happens, you invoke the "image damage" rule and take their funds anyway when they blast it to the public.
It's okay: as long as it's under ToS that means it's absolutely binding and legitimate under all circumstances.