It is still fiat just in digital form. Still controlled and regulated no matter what they tell it isn't. So there is actually no fight here. From what I think, non-technical people who don't know bitcoin might get confused. Comparing money with an asset. *yes for me Bitcoin seems like an asset.
if they lie , they can . they can supply different details and wont be mentioning the banks but lying is a big sin and they wont be different from a scammer if they insist to do so , just for their personal gains but if they wont lie and tell the truth that the digital coin is from them . there is a fight here , fight between centralized and decentralize but lots of people are still going to avoid this for sure . non techy people arent confused but they can easily tell if which one is good for them and they will prolly go for coins issued by banks .