Ztoshi is a great name! I actually like Ztoshi better myself...
Too bad it's taken and for sale for only $4,500.00

On the other hand, and this might add credence to what I have been saying for years:
GoDaddy.com Domain Name Value and Appraisal:
bitbay.market (current url for BAY) - Estimated Value: $163.00 
GoDaddy.com Domain Name Value and Appraisal:
zimtoshi.com (Doc's proposed name change) - Estimated Value: $1,101.00 
(Actually I don't care what the name change is, it just needs to be different and a .com)
Let's continue:
GoDaddy.com Domain Name Value and Appraisal:
bitbay.net (Polish exchange) - Estimated Value: $2,289.00 
GoDaddy.com Domain Name Value and Appraisal:
bitbay.com (?Owner in China) - Estimated Value: $13,829.00 
So - Despite David saying the name doesn't matter, apparently it does. By a lot.
The $ difference between bitbay.market and bitbay.com is 84.85x.

...But I digress. The working website
name/url for a crypto currency since 2014 is only worth One Hundred and Sixty Three Dollars?!!!
And a website name that has never been built is worth 6.5x, and the .com 85x as much.
C'mon Man!There is nothing left to say. Look it up for yourself.
https://in.godaddy.com/domain-value-appraisalNot to knock you out Doc but IMO would have to agree with David that the name like a wrapping of a gift makes no difference, the content is what counts. Before the exchange went down think it was July we were getting over 100k liquidity, then Latoken screwed us and we lost our investors. The ONLY thing that matters is the EXCHANGE, that will save Bitbay.