True, David is not a business man. I am. And very successful.
I Love David and have stuck by BAY through thick and thin for over 4 years now.
Yes, our marketing plan is sorely lacking. Yes, we need support - for sure.

Yes, LA Token had problems in the beginning. It may have seen like they F'd us a couple times - but in their defense, this whole Peg thing was new and they didn't want us playing around with their code - which would have made everything easier for all of us. That said - I'm eternally grateful to LA Token for even giving us the time of day when everyone else told us to pound sand. YES - when we "control" our own exchange, we will control our own destiny and prosper. I am looking forward to that day. A special shout-out to all the Dev's working so hard on that.

Next: If a domain name didn't matter, they would all be priced the same.
There are many, many reasons why having the correct ending on your url matters.
If nothing else, Search Engine's list them on many levels according to their ending.
That's why bitbay.market is "worth" $163.00 and bitbay.com is worth over $13k. Those are the facts.

You compare it to the wrapping of a gift. I disagree.
I think of it like this... like Real Estate - which it is.
A name is like an address - You can still live in a building on 5th Ave; have the exact same address, but if you live in the basement, you will pay A LOT less than someone who lives in the Penthouse. The penthouse is a better view, has more prestige, etc.
BitBay with an ending like .market is living in the basement; and to add insult to injury is, sharing space with others. But, nonetheless they are at least in the building.
BitBay.com is living in the Penthouse with a great view and has a party every day. It's undeniable - look at the perceived value.
You and David may think it's not important; just like the person living in the basement is just happy to be there... I prefer living in the Penthouse.

I am in total agreement with you that the exchange will save the day - and in the end, we may have a bright future, time will tell.