Again, I would implore you NOT to be distracted by these alt-clone marketing suggestions. This is the wrong place to put your attention. Develop the coin & conduct outreach to the media and NOT focusing on the crypto coin miners/traders.
How do we get the media to see us/talk to us/write about us?
Well, it's actually pretty simple, especially when it comes to online media (bloggers). Most will have contact information on their articles or blogs. You simply write a nice letter (that you can reuse) that explains the purpose of your outreach. It's not just "HEY LOOK AT OUR COIN", it needs to be done professionally and as I stated would make sense to have someone (one or two people most) working alongside the developer of DRK.
You just write a note saying the developer is available for an online interview, Q&A, whatever with some basics about the coin, etc. Remember, you're offering them content for their site (their occupation), so if it's a compelling ask, you'll get responses.
But it just shouldn't be people spamming emails blindly around without coordinating with the devs.