He is a pretty good brand ambassador because he is loved by many in social media platforms, especially anime fans because he did admit multiple times that he is a fan of anime too, it is also evident with his moniker too, The Last Stylebender which is taken from the Nickelodeon animated series Avatar: The Last Airbender for those who does not watch. Good thing that Stake.com has got Israel as an ambassador because he is a young gun fighter in the UFC scene which means that publicity that they can get from him is as fresh as it can get, you know how mainstream media flock towards the freshest story.