I as a person don't know about creating tokens using smart contract so I can't say if it's easy or not but I believe there are millions of people like me who have no idea about building tokens or projects,  how can you say it's easy to become a developer? Also I have no reason to build a token so I don't feel like learning but some intentionally look for ways to build projects so they can scam people, investors just have to be very careful with new altcoins