I think this coin will be killed by the devs dumping even more than any other coins.

I understood that the business idea is to sell hardware with near retail prices using these gpu coins. The price of the hardware then has to be defined by the value of both USD/BTC and GPUC/BTC exchanges.

Once someone makes a hardware purchase, the devs have to dump the coins back to the market to convert them to BTC and then USD to cover the expenses.

I also wonder how they handle taxes... and warranties.. and refunds (think of exchange rates).. The business is operated by this one Jaymes Reilly guy only, what happens if he gets sick or dies accidentally or gets arrested or something?

How do they define the exchange rate (and the price) when purchasing the hardware? Can you make a couple of really high price buy orders at exchanges before making your purchase and have the hardware really cheap?  

It's a huge risk for the devs, since they might not get compensated for the GPUs if nobody is buying their GPU coins or the value of GPU coin has dropped between customers purchase and their dumping. Why include the gpu coin in the mix?

If they can sell hardware cheaper than other online stores and still make a profit or even cover the expenses, why are they not doing it on USD already? If they can, why can't someone else and how come there isn't some store selling cheap gpu's and having them in stock all the time? If they can't, well, then there will be no business.

It will never work.