I doubt it was the work of WSB, it was probably the crypto traders, just like when Elon tweeted about Doge. Just like in 2017 Bitcoin allowed alts to soar, now other shorted stocks and things that just get mentioned by influential pages, get launched to the moon because traders expect a pump, turning it into a self-fulfilling prophecy.
I'm definitely going to buy some DOGE after it will crash, it seems like the ultimate pump coin - it's very prone to pumps whenever someone famous mentions it, so buying it when it's down is not such a bad idea.