it’s just another hype and an attempt to get some benefit out of the current trend. Just remember UNIswap giveaway, two months after new UNI airdrop pages were born almost daily.
As I know, WallStreetBets only have well known Reddit channel and one Twitter account. His Discord channel is deleted. But there is a bunch of impersonators who's want to make some money from the current situation.
For example, I am invited (just added) to a few Discord and Telegram pump signals groups named something similar like WSB. I see there is a lot of people invited.
One of them is a group with 200k members https://t.me/Wall_Bets_Street
I guess there is no need to say whats happened there, few of them will early buy some coin, the bump will be for sure when they announce on a group of 200k people. They will sell on time and make a profit, while all others will buy high and will be happy if they stay in positive.