Companies that produce sensitive things like a 'Chastity cage' need to ensure that data breaches are either impossible or when done, they do have a quick solution to solve the issue, or else quite a lot of users of such products will run into trouble sooner, rather than later. The thing that prolly connects us (the Bitcoin community) though, is the currency (Bitcoin), the hackers demanded the random be paid in, they'll prolly get into a prickle and could be traced if they demand their ransom in fiat, so they choose BTC thats renowned for freedom, lack of control and untraceability to a large extent.