To be honest, none of all the x.xxxxxxxxxxxxxxxxxxxxx12-BTC-coins really "belongs" in that market.  
Which one has prices higher than one satoshi at the end seems to be merely some kind of taste, or "Zeitgeist" or even by chance ...  
The problem of MOON was predominantly, that when it really was high in price, the difficulty skyrocketed because of multipool and that it then stayed down for way too long, nobody mining it because of too many blocks to be found, in order to to lower the diff - hence bad profitabilty for the miners. So most of possible investors lost interest, also because of transactions not being confirmed, leaving MOON in an inconsistent state, which sheds no good light on a coin - as a currency. Then there was FUD about a possible/claimed virus in the wallet - which still is problematic: if you did a simple Google-search in the last weeks, the third or fourth entry screamed "VIRUS in MOON-wallet". Not so good for potential everyday-users and/or -investors. The coin lost confidence, which is really bad. So now it has to be built up from the ground.

Edit:
In the end, what is really sad is, that MOON could not profit from the hype it got in the first few weeks, which was really immense. Remember the market cap after a few days at its peak? It was in the top ten, if I remember correctly.