Why do almost 90% of the platforms introduced through this forum have to create their own coins and tokens immediately?
What I've learned about the founders of giant platforms like Paypal, Alibaba, Google, Twitter, Facebook, etc. is that they don't. They just make a platform that really hopes it will be used by people around the world without creating tokens to attract investors early in the journey (maybe they did but it was privately so that in the end we only heard the story). So that when their platform becomes a well-known brand, the money comes naturally through big investors, sponsors, and partners from other well-known figures/brands.
In addition (funnier), platforms with social and community bases that have no purpose or solution to the financial case must force themselves to stay in the mainstream by tokenizing their services which in the end the token creation itself becomes useless.
Why don't the current projects almost all follow in the footsteps of existing famous brands?
This is how they look upon the other's success that's why there are a bunch of them here and they do not really have the things they are talking about especially those who have just emerged recently. You need to know that every single project out there has its own marketing strategy to create some hype. Mostly they don't work because people already knew this kind of propaganda and sometimes it works, they can gather investors all around the world but still manage to run away with those people's money. All of these things stand in one rule which is "make your own research before investing" don't just follow the hype because most of them are just for showoff to fool the others.