Many people just see the price pump and they started investing in it. In recent i saw many people when they saw Dogecoin pricevpump. They also started ingesting in it without research why price pump and either Dogecoin has any new partnership or feature launched. Price dropped very soon and hurts many traders..
That's why watching DOGE is a must since it was a coin that is very risky as well
XRP token. Some people will ride this pump and dump since they know when to sell at appropriate time while the one who got hurt are the people who still believe that there will be another pump again and let it or didn't watch the price while the market is at risky time