at one point Jackson and Elon had a meeting, by then Jackson had already left Dogecoin

https://www.coininsider.com/elon-musk-jackson-palmer/

But I think the key was the cool idea of doing a poll to elect the CEO of Dogecoin.

"We have listened to your concerns. We have decided that Dogecoin does need a CEO. Someone who can lead us into the future while maintaining the core values of what we are."