Dont blame him. Its natural human behaviour to live in denial. In germany a huge supermarket chain (actually also popular in many other countries I guess, Lidl) after protests from farmers about low prices for meat, raised prices by 2€ per kg(2 pounds) for better treatment of animals.

These 2€ were to go to the farmers completely.

The result was it failed completely as people were not buying this meat anymore.

Despite in polls very large numbers of people like 80% say they are willing to pay higher prices if animals are raised better.
And nobody ever admitting they buy low quality/cheap meat.

That is how facebook has tricked the world and holds peoples reward system hostage. They abuse people living in denial of being
tricked, cheated and ruining the planet. Attention spans have sunk to new lows. Its very sad many forums do this too now like Facebook.

I saw in many local forums now (I wont mention names) people just keep giving each other Merit. And the more I looked into the
Merit system its a naturable behaviour. You will reward those who reward you. This does not improve forum quality at all.

Dont blame the users. Blame the Facebook-Likes-Merit system.