Haven't taken th full curse yet, but at a quick glance, I would rather they started off with the technology of Bitcoin and the history behind it, rather than a unit on the economics and investing. It's a form of publicity regardless, and as more public companies get into the Bitcoin space they would begin to seek more ways of affiliating their business with it and maximize their returns.
Of course, he is absolutely interested in this because MicroStrategy has invested a lot in Bitcoin.
You could flip that to say; microstrategy is heavily invested in Bitcoin because of his interest.