It has already impacted on the price. I had a small position with an entry around $24.3 and it's currently being traded around $33 even going as high as $36 today following the talks about Neo3 launch. So I'm definitely sure it would have a big impact on the price. If projects are basically just pumping and reaching all time highs in this bull run without any major project news, then Neo's price can do much better with their 3.0 release as long as the bull run momentum doesn't slow down.  Also, I don't really specifics about the release but I sure there would be something in store for DeFi on NEO blockchain. I mean, the team had over 3 years to build. That's more than enough time to make additions.