This is mass adoption. Billionaires, institutions, companies are a part of the mass too. We are witnessing the beginning of the official adoption phase, and after that, maybe years later, Bitcoin will be an established asset just like precious metal, and more of the general population will invest in it, because even now a lot of people only view it as a risky speculative investment.

Mass adoption for payments is not possible until Lightning Network is ready and price is stable.