Amazon is now the latest company to be jumping to the cryptocurrency world by creating their own currency so it can be used as payment system in their marketplace.
It's yet to be concluded if amazon is already developing their new currency or they are just in a study face as things is still in secret.
Source
https://www.techradar.com/uk/news/amazon-set-to-launch-its-own-bitcoin-rivalAll these corporate starting own currency makes no sense for decentralization but it may be useful for the companies to reward platform users and keep track of several things on blockchain. I wouldn't invest in any of these to be fair.