Amazon is now the latest company to be jumping to the cryptocurrency world by creating their own currency so it can be used as payment system in their marketplace.
It's yet to be concluded if amazon is already developing their new currency or they are just in a study face as things is still in secret.
Source
https://www.techradar.com/uk/news/amazon-set-to-launch-its-own-bitcoin-rivalThey don't want to be late to the crypto arms race. If they don't take a shot at it, someone else will. It may start out as a rewards program in the early stages but could evolve into some much bigger.