obviously all the big companies want to get on the winner's wagon, financially speaking,that are crypto, i don't know how successful this amazon initiative will be, then it will always be a centralized token, to be kept under observation anyway
Amazon is big and yes their token or coin will be easily adopted but as time goes on it won't matter anymore, it will be better if they accepts crypto coins as means of payment on their website than trying to get into blockchain, something they never have experience with before, anyway anything can happen, remember Polkadot and Avalanche are stronger today because they have blockchain experts as team members, I hope amazon team know what they are doing