Amazon is now the latest company to be jumping to the cryptocurrency world by creating their own currency so it can be used as payment system in their marketplace.
It's yet to be concluded if amazon is already developing their new currency or they are just in a study face as things is still in secret.
Source
https://www.techradar.com/uk/news/amazon-set-to-launch-its-own-bitcoin-rivalThis is somewhat a trial and error and I hope they were right with their decision. But if I was in the company, I certainly not agree with this, there is a huge risk with this. And if we could remember, many projects having difficulties doing this, and some (many) had failed already. I'm afraid this plan will turn like that and only gives them losses.
But I believe it was run through many test and market exposures and if that resulted in positive, then we can say the success is really at its near.