Amazon is now the latest company to be jumping to the cryptocurrency world by creating their own currency so it can be used as payment system in their marketplace.
It's yet to be concluded if amazon is already developing their new currency or they are just in a study face as things is still in secret.
Source
https://www.techradar.com/uk/news/amazon-set-to-launch-its-own-bitcoin-rivalI think it would be much better if they used already existing truly decentralized coons like btc, eth or ada for their platform, creating a new coin for their platform would mean they want to control it and it would definitley be a centralized coin.