In the last few since the bitcoin started the bull run many companies are accepting this coin because also they use it's trend for their businesses to also become trend and that is their startegy why now using bitcoin as payment option.

Accepting bitcoin for the payment is helpful for the community of the bitcoin to grow the user because maybe those people who use uber will noy use bitcoin because it is easy for them to make payment if they use bitcoin for their transaction using the uber service.
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We all know that UBER is a vert helpful way in terms of transportaion. If you will look into the statistic of people who riding or using UBER is that it is one of the most commonly used in other countries it because of its convinience and a very hassle free transporation from door to door whenever you will go. Accepting bitcoin as mode of payment in UBER can be a major change in the society and I think it will be make a good impact in the society. Bitcoin proves that we do actually always make our economy. This might be a new entey door to make a good progress also in BTC as well as the UBER community.