Every field has it's competition but in a greed, people join crypto to make their portfolio 10x.
the DeFi boom made many people rich last year. NFT possibly could make the lucky one rich this year.
not to mention the altseason has been "started" (or maybe not yet).
according to the coinmarketcap website, many cryptocurrencies got decent gains 100-200% in 7 days.
also, airdrop really helps. for example UNI token, 1INCH token, and more.
However, I agree that the greed side of the people will be significant during this run.