DOGE advertising by Elon Musk is indirect advertising of Binance, because DOGE is purely a binance coin and the market maker sets the pace for it on Binance. Trade and Buy DOGE = Trade and Buy on Binance. You can go to Kraken, but it's not trendy or youthful.
Honestly I don't know this, why do you call DOGE as a Binance coin?
Is it because it has Binance owned the biggest trading volume of this coin, or something else?
Sorry, I'm being ignorant as I don't really follow what you were saying.