The main reason that make BNB Price is pumping hard is on their Fundamental. BNB is a coin that have uses-cases, some case is used for paying fees on Binance Smart Chain, any reason is the Launch pool and IEO at Binance.
True, the pump of the BNB token price is the effect of increased usage on the platform as well as purchases of BNB tokens that have occurred a lot in the last few months, this is very clear from last year to this year where the volume has also been very different.