Good morning Bitcoinland.
Another day, yet another ATH ($53978 Stamp)... currently $53900USD/$67978CAD (Bitcoinaverage).
Go Bitcoin go.
Or are you just that bitcoin rich, that it doesn't matter for your stash?

Yes.
Not everybody sells to buy back in at a lower price.
Some of us like to sell small portions of our stash to buy things like ranches or private lakes.
Whats the sense of getting rich if you don't get to enjoy it?