If Ethereum 2.0 already launched, the fees will be cheaper and there's another story will be make by Ethereum.
But right now traders and investors are suffering the profit are being eaten up by the high fees, they have no choice but to look for a better alternative, of course, they can always go back to Ethereum right now, but with the bull run, traders are on constant trading and they want a reasonable fees and a fast transaction, they love Ethereum but they have to think of a better alternative.