Can this site be reported somewhere and be stopped? or can their representative step up and solve the issues??
i think you can check " Askgamblers" here ><><><
https://www.askgamblers.com/ and look if they can do something about this issue, but for our forum here?
all you can do is file a proper format in Scam accusation board
https://www.askgamblers.com/ if you have complete proof. or in Reputation section
https://bitcointalk.org/index.php?board=129.0 if you think that people here must be warned about this site.
Any advice would be appreciated.
Stop playing in this site , and also Post this in all your social media accounts for your friends awareness.