I have NO idea why everyones so stuck on binance.. either gemini or cex.io are better in most every way

It is because Binance is very reliable and has got a lot of coins listed. But for the US residents, you have limited coins and that's why there's a dedicated domain for US residents that has been made by Binance which is Binance.us.
But outside US residents and eligible users that can enjoy Binance, you cannot blame them if they're all stuck in Binance if they're enjoying the usage of it.