BNB is a massive success due to the fact numerous initiatives already developing at the BNB platform and also ethereum is not advisable presently because ETH have high gas fee problem, it will be hard for people to invest in any new projects running on erc20 smart contract
I really like the binance exchange due to its balance and I always use it for trading, but for more profitable investments I invest most of my capital in Ethereum, because decentralization of ETH is more suitable for me than depending on the Binance team. In addition, one must take into account the fact that the price of gas on the Ethereum network has grown precisely because of its high demand for erc20 in the cryptocurrency market. But the team will solve this problem during this year.