One of the things that has brought binance coins so far is that there is a lot of interest from all coins wanting to enter the Binance exchange, because they are the number 1 largest exchange at the moment. everything will continue
it should not be related to the listing or something related to it. People are looking for the best chain to trade. BSC has almost the same feature as ethereum.
The majority of new projects didn't even list on binance and they wanna it caused by the community that supporting the binance ecosystem. These platforms were also avoiding the high fees on ethereum.
the binance blockchain I think will become more popular when the ethereum network has the problem. the binance chain is also not linked with many projects. not easy I think to be able to switch to binance chain from ethereum. I think Binance wants to keep the market and their community populated by projects that have real benefits and development.