If they had bought bitcoin when it was cheap they will not have this problem and they could begin to build their positions. but now they are seeing that other institutional investors got a head start over them and instead of accepting their mistake and decide to join them they are doubling down on their critic against bitcoin thinking that they still have the power the crash the market with a few articles full of FUD, but we know that is not going to be enough as too many people are realizing that bitcoin is here to stay and it is probably their only chance for a better future under the current circumstances.
You live in a universe of your own, and I live in a universe where bitcoin, after rampant growth, has fallen very well. Therefore, I fully agree with JP Morgan's opinion that a few powerful corporations cannot constantly direct any asset to the heavens by their actions. In times of unrestrained optimism, there should be skeptics who warn investors against being too optimistic.